Previous projects

I’ve always been committed to helping my clients reach their goals. Every project is important to me, and it’s my pleasure to share some of my most impactful projects below. To discuss potential projects, get in touch today.

Refining data pipelines & building a suite of BI products to increase data accessibility

Analytics Engineer - Aviva

Improved the front-end interfaces of data and BI products based on best practices, stakeholder and business needs
Improved campaign efficiency by 15% through use of personalisation by creating a pipeline to integrate third-party data

Refining the web analytics data strategy

Data Product Developer - LNER

Improving existing data strategy and architecture by designing and re-building logical and conceptual data models
Consulting with infrastructure, project and product teams to ensure consistency with the data architecture, and to identify when data architecture modifications are needed

Building a Marketing Mix Model to predict the impact of channel spend

Lead Data Strategist - Which?

Analysing historical marketing spend across channels, identifying correlations between investments performance
Collaborating with stakeholders to build an MMM to predict performance based on different channel spend scenarios

Creation of ROI & performance measurement for media start-up

Head of Data - Native Media

Created a measurement framework for the leadership team to measure profitability driving agile decision making
Created a pipeline from sales platform to the internal data lake and implemented data governance procedures to improve data integrity

Set up analytics capabilities for an e-commerce subscription brand

Lead Analytics Consultant - Avast

Using data to help senior leadership understand business performance, address key priorities and achieve strategic goals
Creation and execution of a test and learn culture enabling teams to run A/B tests on unsubscribe journeys which increased customer LTV and renewal rate by 12%

Proposition suitability review for leading UK Telecoms provider

Strategic Insights Manager - EE

Increased customer satisfaction (+8%) by improving customer/proposition fit
Identified an opportunity to diversify the business' proposition portfolio using internal and external analysis which showed incompatibility with target customer segments

Harnessing AI for operational efficiency and better CX

Strategic Analytics & AI Consultant - British Gas

Improvement of the virtual assistant on the website to increase response time, this led to a 20% increase in tNPS
Creation of customer segmentation based on customer contact behaviour and a corresponding strategy to reduce voice contact and drive digital contact

Refining the current account strategy for a UK high street bank

Strategy Lead - TSB Bank

Optimised student account strategy which increased profitability by 15% and strengthened product's unique selling point
Reduced the costs of a mandatory loss-making account through strategy optimisation and upgrade journey creation